4. Spend time on polishing your profile
Your profile is a part of your brand. Think of your profile as an About Page of Facebook. You will be surprise at the number of people who visit About Page on your blog, so does Facebook profile. It gives new visitors basic information about you and your business: who you are, which field do you involve in… Make sure that you have included some very important info such as your education, work experience… You can make your profile more natural by adding some interests and hobbies. Getting a complete profile is the most crucial thing when you focus on Facebook marketing.
5. Keep it updated
No one want to step into an empty house. And no one want to connect with you if you abandon your facebook account. Another thing proves that keeping updates can helps you is that the more you update and engage with your fans, the more likely your post appears on people’s Feed. Facebook has develop its own algorithm to define the popularity of a profile or fan page which is called Edge Rank. Although people can’t know exactly how this algorithm works, we know that if your page get a lots of attention and engagement from readers it will show up on people’s feed more frequently.The best schedule for updating status is 3 times per day. Don’t spam your readers by updating a lots of information in a very short period of time. Increase the pace between your updates to keep your readers interested.
6. Diverse Your Updates
Status alone won’t make your long-term success, they will bore your readers instead. If your mom keeps cooking the same food everyday, it’s obvious that you won’t want to eat at home anymore. The same applies to your readers. They don’t want to receive status after status and get a bunch of text to read. Come on, Facebook gives us many ways to connect with our audience: Status, Photos, Notes, Events… Why do we waste them? The next time you update your Facebook account, try to make something different and you’ll see the result.
